When Someone Else Can Afford the Very Best…

Today I was in a store that sells, among other things, wood pellet stoves. There was a man there who was making arrangements for the delivery and installation of a stove, and he said that once everything was totaled up, he’d contact the insurance company which would take care of paying for the stove. As he was about to leave, he stopped to make sure that he was getting the right stove for his needs. “And this is the most expensive one in this store, right? There isn’t another one that would cost more?”

He didn’t want to know if there was a more durable stove or a more efficient one. He just wanted to know that The Man was going to have to write the biggest check possible.


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